Released on: March 31, 2008, 8:26 am

Press Release Author: Jason Elkins

Industry: Marketing

Press Release Summary: A major UK distribution company is to invest in a marketing
database from development specialists EWA Bespoke Communications following
successful and informed analysis of their sales and product data.

Press Release Body: A major UK distribution company is to invest in a marketing
database from development specialists EWA Bespoke Communications following
successful and informed analysis of their sales and product data. The company boasts
stock of more than 16,000 different spare parts for multiple industries. With over
7,000 live and active sales accounts in any one month detailed customer insight is
essential to enable informed and accurately targeted marketing.

The company's Sales Director stated - "we need to ensure that with so many customers
we are communicating with them at the right time with the right offers and
information. EWA Bespoke Communications has enabled us to do this. Their specialist
Customer Insight team has identified key opportunities for us to pre-empt customer
attrition and to increase our sales with relevant offers for individual customers
across our vast range of parts."

EWA will develop a marketing database that has embedded communication rules to
trigger key marketing messages to individual customers based on their purchasing
habits and preferences. EWA's Project Director, David Campbell, said; "With such a
large and varied number of customers it is essential for our client to be able to
distinguish and react to each individual customer's behaviour. With 7,000 accounts,
they have customers that order daily and some every three months. To adopt the same
communication strategy with them all would be fruitless." He continued, "This
investment will enable them to increase sales and reduce their marketing expenditure
providing a measurable return."

EWA Bespoke Communication has over twenty five year's experience of developing
database solutions for business. This project will benefit from continuous
refinement of the marketing messaging and outcomes as sales data will be updated
daily. This will also drive automated information reports to the client's senior
management to give them even greater insight into their customers' behaviour and the
company's performance.


Web Site: http://www.ewa.ltd.uk/

Contact Details: Jason Elkins, Business Development Manager
jason.elkins@ewa.ltd.uk
+44 (0) 1245 454 465